Contributed by Master Austin Xavier – Std. IX
(This article was published in Times NIE, 26th March 2018)
For years, Indian customers have struggled with finding clothes with the perfect fit,since most brands follow size charts from different countries.
The National Institute of Fashion Technology ( NIFT) in association with the ministry of textiles is all set to ease these woes, as it plans to come with a standardized Indian size chart for the garment industry by conducting a national survey. NoopurAnand from the department of fashion technology, NIFT, said,’’This is the first time a scientific exercise is being undertaken and anthropometric data from a sample in the age group of 15-65 yearsis being used to create a database of measurements. These measurements will create a standardised size chart that will be representative of the Indian population and could be adopted by the apparel industry.” Approved by the central government, the project will measure 25,000 men and women across six cities and regions using 3D whole-body scanners.
The Indian apparel industry uses size charts which are largely tweaked versions of those used in other countries and this results in a lot of rejections and returns. With the growth of e-commerce they are increasing by the day and the major reason for the returns is poor garment fit.The Indian size chart will help reduce the percentage of exchange of products due to poor fittings based on international size charts.. The Indian diaspora can then also order any wear based on that standard size.
However, though this is a much-needed project, it would be prudent to recognise the challenges that lie ahead, starting with something as simple as figuring out whether people will be ready to be ‘measured’ by the body scanners or not. Also arriving at an overall India chart will not be an easy task. . The expected duration for completing the survey and creating the standardised Indian size chart is about 2-3 years
The completion of this national sizing survey will help India join the club of fourteen countries who have completed it like the US, Canada, Mexico, the UK, France, Spain, Germany, Korea, China and Australia.